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Feather & Scale Design
The Republic Cigar
This client came to me with a Word Press site that was bulky, slow, and expensive. After inquiring about their business goals, I suggested switching to a more user-friendly platform. The client agreed, I was able to streamline TRC's workflow with a more modern and user-friendly design. Additionally, through features such as events, ticketing, and photo galleries, I opened new streams of revenue for this small business. Below are the most impactful features I was able to implement and how I maximized their effectiveness.
01
Updated Design
In relaunching this website, I wrote AI free copy that focused on the client's new branding goals. Using information architecture, I was able to reduce the number of pages on the website, making it easier to navigate and highlighting revenue-generating features.
02
Streamlined Workflow
By researching and recommending drag and drop editor with CMS capabilities, I was able to empower TRC to make simple changes that allow them to keep their website up to date. Additionally, the CMS options gave my client features to grow in to.
03
Events and Ticketing
Through adding events and ticketing features to TRC's website, I was able to save them a lot of money in fees from other ticket providers. This made coordinating and throwing events easier, allowing them more opportunities to promote their brand, and connect with customers.
04
Member's Only Section
Since TRC is a hobbyist and social club, I wanted to create an area where members felt like VIPs. By allowing members to create a login, customers are able to gain additional access to membership benefits, while providing TRC with an new way of advertising promotions.
Prototypes
Below you will find links to the most recent, clickable prototypes I've completed. I'd love to hear any feedback you have to offer, so please feel free to contact me via email or the About page.
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